MoA Meets Microsite

Client Challenge

A biotechnology company was preparing to educate community physicians about a newly approved immunotherapy with a dual mechanism of action. Early field feedback showed that many HCPs were unclear about how the therapy worked and when to use it. The brand team needed a solution that could educate, engage, and live beyond the congress booth.

What We Did

Stotalis Digital designed and delivered a branded microsite that housed an animated mechanism of action video, a downloadable clinical summary, and a resource library. The work included:

A 90-second 3D MoA video scripted and narrated with medical precision

UX design optimized for mobile and desktop with intuitive navigation

Integration of field insights to ensure content relevance

CMS-enabled updates for post-launch material additions

The Impact

Average time on site exceeded 5 minutes per visit

61% of users downloaded at least one clinical resource

MSLs used the video in live field visits and received positive HCP feedback

The microsite became part of the brand’s medical booth strategy for three global congresses

Why It Matters

When science is communicated clearly and visually, it becomes more accessible to the people who need it. This project helped bridge the gap between clinical trial data and real-world understanding.

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Project Information

Name: Creating an MOA Video and Microsite for Community HCPs

Category: Digital Activation

Tags MOA Video, HCP Education, Digital Activation

Timeline: 2.25 months

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